Sociology 2172A/B Lecture Notes - Lecture 3: Great Transition, Eyepatch, George Gallup
28 Sep 2016
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A key element in economic history as well as our social, technological, artistic, and cultural histories [and] perhaps one of the keys to the understanding of the evolution of our complex and urban society. **important to know dates most prevalent type of advertising throughout the history of advertising -> oral advertising. 8 major periods of advertising history: preliterate period (3000-400 bc) Most people are illiterate; much of the communications are with symbols. 1200 bc: painted or carved messages on stones. Advantages: can go to where the people are; basically a mobile billboard, can be fully noticed. Disadvantages: pretty transient, costly, weather dependent, personality of the town crier has an influence. First state sanctioned form of advertising because it"s the first time someone was paid to advertise: classical period (400 bc 1400 ad) Still dominated by oral media; some people started to read. Move toward street advertising because more people are becoming literate.
