Sociology 2172A/B Lecture Notes - Lecture 2: The Golden Palace, Unique Selling Proposition, Polo Shirt
4 Oct 2016
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For exam only look at ads that are from the slide don"t have to worry about ones in reader. Intrusive: ad clutter that comes from, ad fatigue. Eg: printing press revolutionized society and thought to be requirement for civilization: wouldn"t have civilized society without it, made us able to pass on information. Saskatoon; steak house, example of where advertisers try to be witty: an ad that would upset vegans for example, humour in ads is risky. First billboard thought to be coca cola, but with new tech now have boards that change or can be 3d. Going to ban cigarette sponsors for sporting events: marlboro car industry. Debate brings to mind what is and isnt appropriate to be advertising. In 80s calvin klein thought to be bad boy in advertising and just made them more famous. Is the office and were doing construction, instead of putting up ply wood they put replicas of their products.
