Sociology 2172A/B Lecture Notes - Lecture 2: Steakhouse, Tiger Woods, Product Placement
6 Feb 2018
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September 21, 2016: for exam only look a the ads that are form the slide, don"t worry about the ones in the reader. Ambient advertising: kind we are most familiar with, first category of advertising. Intrusive: ad clutter that comes from, ad fatigue, criticisms, bob: env. Pollutants: some kind of backlash from consumers, eg. Printing press revolutionized society and thought to be a requirement for civilization, wouldn"t have civilized society without it, made us able to pass on information. Mobile: go where the people are, going to ban cigarette sponsors for sporting events, marlboro car industry, debate brings to mind what is and isn"t appropriate to be advertising. In 80s calvin klein thought to be bad boy in advertising and just made them more famous. Is the office and were doing construction, instead of putting up ply would they put of replicas of their products. Drunk drivers ad: last example of social advertising.
