Sociology 2172A/B Lecture Notes - Lecture 8: Sexual Objectification, Masculinity, Good Hair

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Advertising and gender focuses and represent stereotypes and tries to filter some out in ads. People do not generally like to see stereotypes, but most people respond to ads that (cid:272)o(cid:374)tai(cid:374) stereot(cid:455)pes tha(cid:374) (cid:373)ost that do(cid:374)"t. Although they say the(cid:455) do(cid:374)"t like it, the(cid:455) te(cid:374)d to respo(cid:374)d to it (cid:373)ore. We are used to seeing the representation of men and women that we have become so used to it. Our so(cid:272)iet(cid:455)"s stor(cid:455) is (cid:271)ei(cid:374)g told i(cid:374) ad(cid:448)ertisi(cid:374)g e(cid:448)er(cid:455) da(cid:455), a(cid:374)d ho(cid:449) (cid:373)e(cid:374) a(cid:374)d (cid:449)omen should be perceived: men are associated with masculinity, dominance, strength etc. , while women are more feminine, submissive, weak and passive. When we step out of the guidelines that have been set up for men and women, they are usually reprimanded or ridiculed for it. Society makes fun of men and women that step out of that box in order to put them back in it.