Sociology 2172A/B Lecture Notes - Lecture 10: Really Me, Mothers Against Drunk Driving, Organ Donation
6 Dec 2016
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Document Summary
Marketing campaign selling idea instead of product. Adv around 1000s of years before products were around to advertise. Abolition, temperance, prohibition, suffragette (movement for equal rights for women) Regulate quality of foods and drugs: consumer movements to get governments to implement guidelines. Most social adv has something to do with health promotion. Govt canada is number one advertisers dollar wise. Environment: preserving, becoming more of an issue in recent decades. Education: literacy, stay in school message. Economy: fixing the streets for ex, attracting investors to our city. Other issues: family violence, human rights. Application of marketing techniques developed in the commercial sector to the solution of social problems where the bottom lines is behaviour change. The analysis, planning, execution and evaluation of programs designed to influence the voluntary behaviour of target audiences to improve their personal welfare and that of society. Deliver health promotion messages to specific populations. Ex: targeting men in 40s to quit smoking.
