Sociology 2172A/B Lecture Notes - Lecture 4: When Corporations Rule The World, Ink Cartridge, All Time High
6 Feb 2018
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Ad (cid:494)ronald mcdonald at burger king(cid:499: ronald mcdonald secretly enjoying burger king. 1950: (cid:498)we spend money we(cid:495)ve earned to buy things we need to impress people we like(cid:499) 2000: we spend money we haven(cid:495)t earned to buy things we don(cid:495)t need to impress people we don(cid:495)t like. Lower-class marketing: marketing experts, associate success and social standing with a product, lower-income individuals, buy cars, cell phones, clothing, they need the (cid:494)boost(cid:495) of feeling. In 1919: general motors acceptance corporation this was the beginning of car loans, provided loans for people wanting to buy cars. Credit cards: 1950s, diners club first promoted for salesman on the road. The idea was not to buy things you couldn(cid:495)t afford: other companies, time saving devices, meant to make it easier, and you just, early 1960s pay for things at the end of the month. 1960s: hippies rebelled group of people rejected social norms and materialistic, mainstream americans conformities.
