Sociology 2172A/B Lecture Notes - Lecture 5: Media Culture, General Motors, Castaway
23 Apr 2018
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West edmonton mall first mall in canada. Cycle of consumerism: advertisements, purchase, alienation indebtedness. Role of advertising: to manipulate us into buying with little reflection, advertisements, appeal to out insecurities, solve our problems, achieve happiness & freedom, restrain out distaste, vehicle advertisement. Indebtedness: put the ad in some way of it too look nice and in the wild, car look clean, shiny. Lower-class marketing: marketing experts, associate success and social standing with a product, lower-income individuals, buy cars, cell phones, clothing. What are the consequences: consumerism, material goods, consequences, decreased savings, consumer debt, personal bankruptcies, credit card ownership. In 1919: general motors acceptance corporation, gmac, allowed for you to have a loan. Just wait till the war is over we will have a lot fo new stuff: women were working in the factories during the world war, advertisement started targeting women, labor saving devices, optimism, economic growth.
