Sociology 2172A/B Lecture Notes - Lecture 10: Masculin Féminin, Breast Implant, Hoodie
1 Jan 2020
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Communicative: first ad: shows two women lying on a man, the man is starring directly into the camera, the women are lying on him also looking into the camera. Women in advertising: tied to the home - less functional. In childlike poses wants: advertisements that show women in childlike scenes, women are shown with pink backgrounds in frilly childlike clothing. "so many shops" - advertisement for white oaks mall: shows a woman depicted as an animal, dead-woman theme. Stereotypical presentations of men: watch advertisement shows a man in a boat with waves behind him, he is manipulating his scene and is not passive. Intelligent: keeps his cool, competitive, ambitious, uses important items, sells big-ticket items. If a man cries at a movie, etc. this is considered to be too sensitive: men in advertisements are depicted as being confident and self-assured, the marlboro man, the depiction of man-hood.
