Sociology 2172A/B Lecture Notes - Lecture 6: Subliminal Stimuli, Quiznos, Product Placement
7 May 2020
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Document Summary
8 out of the top 100 ads use sex to sell (which is why they are the most successful) Makes sex more important in our society, but at the same time makes it less important. Burger king ad: moves away from intimate connection between people. Sexualizes the selling of sandwiches phallic imagery. Contributes to objectification of women & sexual violence against women. Reflects badly on men as well, although we don"t look at it this way very often. Give a woman a diamond ring and she"ll open her legs. Perfume placed in between female sexual organs. Literally a photo of 2 people being intimate. Cadeaux ads: using young female child (10) in suggestive clothing/positions/facial expressions. Dakota fanning marc jacobs ad: ad banned due to suggestive way she is sitting and suggestive placement of perfume. American apparel: notorious for this, sexualized young teens suggestive poses / facial expressions that are unnecessary. Calvin klein (80s); placed where his genitals would be, etc.
