Sociology 2172A/B Lecture Notes - Lecture 11: Maple Syrup, Ableism, Ageism
9 May 2020
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Ageism: older people are treated differently, university students stereotyped in a specific way. When you label a group with a stereotype, most people within that group don"t fit the stereotype. Brown eyed kids" vs blue eyed kids: kids with brown eyes did not perform as well, if they are told they are inferior/not as smart they will act that way. You internalize what is being said about you in terms of stereotypes: talking about legally blonde vs being at a prestigious school before an exam. Stereotypes are damaging to us as society. If advertising is the greatest storyteller, what does it say about those groups of people. If we are prejudiced against a certain group of people, we believe the stereotypes. What sells: white, youth, ableism (able bodied vs disabled), straight, slim, age 22 to 55, you have a lot of privileges. Ads for maple syrup: uneducated, blacks are not intelligent, not educated, mammy on a plantation.
