Sociology 2172A/B Lecture Notes - Lecture 12: Happy Meal, Childhood Obesity, Food Marketing
9 May 2020
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Reading #1: advertising to children gimme, gimme, gimme!!! Blaming advertisers without looking at the media as a whole is short-sighted at best and dangerous at worst. Kids are consumers too; they have earned the right to be treated as a target market. Called for an outright ban on advertising to children under 8. Lots of laws in the us have been created for the sole purpose of protecting children. Hardly anyone would expect children to watch only children-appropriate programming on television. It is impossible to filter out the media waste . Parents may deride the idea of advertising in the classroom, given the lack of adequate funding for public education. There is a fundamental difference in strategy between advertising to adults and advertising to children. 25% of children today get no exercise whatsoever. Voluntarily limiting food advertising to children looks like an implicit admission of guilt . It"s about protecting a vulnerable group that can"t protect itself.
