Sociology 2172A/B Lecture Notes - Lecture 13: Kraft Dinner, Labatt Brewing Company, Mothers Against Drunk Driving
9 May 2020
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They will want these bananas over another brand. Condescending and silly to think that swearing will attract attention. Using the f word, bleeping it out. Sometimes you just have to swear, no one is perfect. How advertising is not just about products. To persuade, to motivate, to influence, to gain acceptance for a new set of ideas, to promote causes, to win over groups, to reinforce certain behavior. Inform people of a better way to live your life. The government is very often the ones that are paying for having these ads produced. The us does spend money on social advertising but not ot the extent that we do. Labatt telling you to drink responsibly, do they really care, or are they using it as a. Been around since the beginning of time. In ancient greece and rome: campaign to free slaves.
