Sociology 2172A/B Lecture Notes - Lecture 2: Nevada Athletic Commission, Henna, Product Placement
7 Mar 2015
School
Department
Course
Professor
Document Summary
Ad-clutter environment is so cluttered with advertisements. Criticisms within industry: bob garfield environment pollutants", advertisers started being more creative in the 80"s. Advertisements try to get out of the ad-clutter to get peoples attentions. Some argue that either your trying to sell a product or get positive message to the community: some argue that you can do both. Ariel advertising is very successful: very expensive, but you can get bang for your dollar. Their size and light emissions could impede astronomical observations. Stealth endorsers: use or wear products in public appearances and interviews, stealth endorsers do not endorse the product! (ex: tiger woods always wearing nike) Milk advertisement at bus stop: they used scent strips to smell like cookies got banned in a day. Report cards: mcdonalds advertised on report card that if a child does good in school they get free mcdonalds . Turning public spaces into commodities (pepsi center, budwieser gardens)
