Sociology 2172A/B Lecture Notes - Lecture 2: Rogers Centre, Polo Shirt, Budweiser Gardens
20 Sep 2017
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Important terms: ad fatigue & ad clutter : ad clutter an abundance of ads that try to compete and beat each other causing a clutter of ads, like referred to in first readings. Billboards: using humor in billboards and ads will often offend some people, e. g. vegans, women, races, mobile billboards on cars etc, floating billboards on oceans and such. In swimming pools: at sporting events, airports, excessively on buildings, bus shelters and seats, subways, cups, clothing, balloons, on gas pumps. In cabs: first forms of advertising were someone who"d go around shouting, advertisements are an art form, issues with advertisements, environmental effects, consumes us, encourages mass consumption of unneeded things. Intrusive: advertisement in the sky is one of the most effective ways of advertisement, over 80% readership and retention, problem with it its expensive. Interest in fighters, boxers: product placement in movies. In movie theatres: new technologies, new ways to integrate advertising & content, for example:
