Sociology 2172A/B Lecture 2: Lecture 2.docx

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

3d billboards now with new technology: as technology changes there are new ways to advertise, mobile billboards, good use of advertising dollars because you can go to where the people are instead of hoping that people will drive by like on the highway, can put the ad where your targeted audience is, a lot of controversy over mobile billboards as a distraction to people. Louis vuitton offices: instead of plywood being put up when under construction, they put up giant images of their products, brand tribe, everyone wants to call themselves either say a nike person or a roots person, etc, clothing with popular brands will be more expensive (e. g. canada goose jackets, want to look cool , washroom stalls, ex: soccer ad for espn in urinals, goal is to hit the cleaning ball into the net, cut down on having to clean the stalls, with shopping bags, we become a walking billboard for the store.