Sociology 2172A/B Lecture : 30 Jan 12 - Social Networking and Advertising.docx
15 Apr 2012
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Social networking and advertising 30 jan 12. Are they changing the way we purchase: any information you upload to facebook is their property, and thy can sell these ideas to advertisers. In 2010, more than 4 million users using social networking sites: 60% americans use these sites, 70% of canadians online use these sites (2009) People ages 18 34 use facebook the most. More women use facebook more than men: 113% increase of people 55 and over, 46% increase of people ages 35- 54. We talk, you listen vs. you talk, we listen : now more of a conversation going on between advertisers and consumers. Crowdsourcing: a tactic that uses collaboration to create a finished product. United airlines: dave carroll"s guitar was ruined, when he called asking for reimbursement they said no. Types of activities: status updates, fb messages. More common than email: fb wall posts, fb pokes, commenting, games and other appliances.
