Sociology 2172A/B Lecture Notes - Lecture 6: Jerry Maguire, Product Placement, James Vicary
5 Apr 2016
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Subliminal advertising seeing things on some level that you are not consciously seeing. Majority of people think it has an impact on us. Youtube : it"s easy to miss something when you are not concentrated on it, you maybe see something you don"t realize seeing that. Wilson bryan key (1970s) wrote subliminal seduction and media. I would think the networks would look to partner and encourage experimentation with techniques that include the viewer and discourage them to skip the commercials . Broadcasters need to recognize that their role in a marketer"s media mind is going to evolve. They should evolve their points of view accordingly. 1st use, 1800s: in silent film (sunlight soap) 1927: wings hershey chocolate first successful use was in the movie e. t. in 1982 featuring reese"s. Pieces: deal involved no money, sales jumped 65% in 2 weeks following movie release then became a successful advertising tool gaining positive results from this instance.
