Sociology 2172A/B Lecture Notes - Lecture 3: Polo Shirt, The Golden Palace, Nevada Athletic Commission
8 Apr 2016
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Intrusive, most common, everywhere in are landscape o. Intrusive ads in public places: traditional ads now costs a lot and must stand out of the crowd. Ad clutter (ex: san paolo banned ads) Criticisms within industry: bob garfield environment pollutants . Billboards: coca-cola believed to be the first, can do more as technology changes (different slides, move to where the people are: mobile billboards, floating billboards. In swimming pools, on umbrellas, airports, sports events (cigarette ads in racecar events: on buildings, bus shelters, louis vuitton construction boards, bumper/car stickers, pens, cups, clothing, balloons, gas pumps, store floors, on food, garbage cans. In malls, on sidewalks (chalk drawings), taxi cabs, phone booths, on trucks, sand beaches, o washrooms, vending machines, elevator (perfect setting to capture attention), report cards. New brunswick declined healthy eating campaign bc promoted through ronald mcdonald (cut off school funds) In the sky (hot air balloons, pulled by planes: highest readership (80%), highest retention (80%), very expensive.
