Sociology 2206A/B Lecture Notes - Lecture 8: Social Perception, Tim Hortons, William Foote Whyte

• School: Western University
• Department: Sociology
• Course: Sociology 2206A/B
• Professor: Stephen Lin

Document Summary

Meaning making process: standardized structured (quantitative), closed ended. October 24, 2017: semi-structured vs. unstructured, during the interview. In-depth or standardized interview: people"s p(cid:396)efe(cid:396)e(cid:374)(cid:272)es o(cid:374) thei(cid:396) ti(cid:373) ho(cid:396)to(cid:374)"s coffee: sta(cid:374)da(cid:396)dized, demographics of a classroom: standardized, how 9/11 affected your views on the world: in-depth, workplace harassment: both. Interview guides (for semi-structured interview: written plan for your interview, reflects flexibility of these interviews, not set in stone, 3 steps. October 24, 2017: a good last question, what not to do. Is the(cid:396)e a(cid:374)(cid:455)thi(cid:374)g i ha(cid:448)e(cid:374)"t asked that (cid:455)ou thi(cid:374)k i should ha(cid:448)e: leading questions, loaded questions, double barreled questions, sensitive questions at the beginning. Issues with difference: can you see potential problems with being so concerned with difference, or is it essential to keep in mind, focus group. Interested in their behaviour + their views: ethnography, lite(cid:396)all(cid:455) (cid:373)ea(cid:374)s (cid:862)(cid:449)(cid:396)iti(cid:374)g (cid:272)ultu(cid:396)e(cid:863, ethnographic research. October 24, 2017: complete observer observer as participant participant as observer complete participant.