Sociology 2206A/B Lecture Notes - Lecture 14: External Validity, Content Analysis, Sampling Frame

• School: Western University
• Department: Sociology
• Course: Sociology 2206A/B
• Professor: Stephen Lin

Document Summary

Quantitative research: process, research question, hypothesis, conceptualization, operationalization (measurement, empirical evidence, empirical generalization (main findings, assessment. Internal validity (causality: reliability, external validity (generalizability) Quantitative research method: social experiment, manipulation of variables, survey research. Lecture notes: a large number of variables (online, mail, interview, standardized interview, quantitative content analysis (unobtrusive research, secondary data analysis (unobtrusive research, survey research. **note: each method has its own strengths and limitations. Sampling: everyone in the population has an equal chance of being selected, probability sampling, sampling methods, simple random, systematic random, stratified random, multi-stage cluster. Sampling issues: coverage error, sampling error, sample size matters, the mismatch between target population and sampling frame, the difference between sample statistic and population parameter. Qualitative research: qualitative research is difficult to define. Qualitative researchers study things in their natural settings, attempting to make sense of or interpret phenomena in terms of the meaning people bring to them. (denzin and.