Sociology 2206A/B Lecture Notes - Lecture 6: Snowball Sampling, Ethnography, Participant Observation
17 Feb 2020
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Everything strictly follows a script (wording, tone, manner) Answers are usually: multiple choices, agree/disagree, likert-scale. Theoretical background: the stimulus-response model, same questions (stimulus), asked in the same way to everyone bias free answers. Benefits of standardized interviews: less expensive, less time consuming can interview more people, less training of interviewers required. Allows people to fully express their opinions and feeling autonomy. More flexible, allows for sudden changes to interview questions (emergent data) Interviewer needs to bring the discussion back to topic if it diverts: researcher says much less than the participant (acknowledges the viewpoint from research participants) Interviewer can never passively listen because they need to absorb and analyze all the content: a collaborative meaning-making process. Identifying participants how to search for participants: snowball sampling (gatekeeper, approaching an organization, contacting someone in a position of power. Interview guides: written plan for interview (guideline, reflects the flexibility of these interviews, not set in stone, 3 steps:
