BU121 Lecture Notes - Flight Simulator, Nordstrom, Mother Teresa
Document Summary
Adapting to the task and audience : audience focus, you view, conversation but professional, positive vs negative, courteous, bias-free language, plain language and familiar words, precise and vigorous words. Drafting powerful paragraphs: different paragraph plans, paragraph coherence. Understandable, memorable, effective and changing thought or behavior. Urban legends (story) -> interesting and easier to remember. Anything can be made interesting by the way it is presented. The way they showed popcorn being unhealthy physically showing people truly affected people enough to make a change in their life. Six principles of stickiness: simplicity -> core + compact. Know the intent or goal must be clear. Make meaning, make mantras -> force what your priority is. Burying the lead -> burying the core message with details bad. Use proverbs simple but profound: use existing schema using peoples existing ways of thinking and knowledge leverage what you already know e. g. explaining something based off of something people know about, use analogies.
