BU121 Lecture Notes - Proverb, Aphorism
Document Summary
Art of the pitch - january 23, 2013. Set you up for success in the real world". Layout the problem you are trying to solve. The value of your proposition and how your venture will solve this problem. Pain statement: demonstrate the need the product will address. Gain statement: he value proposition and competitive advantage how your product solves the pain. Wiifm (what"s in it for me (the investor): why the idea is worth the investor giving more time to listen. These elements must be presented clearly and concisely. See it as more than a public speech it"s more of a conversation talk to them not at them. Know your stuff prepare practice: how you say something is more important at times than what you say. Make it mysterious (you could lose people - risky) Conclude with a bang refer back to the beginning. Once past the beginning and starter it gets easier.
