BU121 Lecture 3: Lecture 3 Jan 111
Document Summary
Penguin publishing company: customer segments: broad audience, distribution channels: retail network, offer: broad co(cid:374)te(cid:374)t ideally (cid:858)hits(cid:859, key activities: content acquisition, publishing, sales, key resources: content, publishing knowledge, cost structure: publishing and marketing, revenue streams: wholesale revenues. Recent game-changer patterns: freemium, membership models subscription box (graze) , member community (cid:894)a(cid:374)gie(cid:859)s list(cid:895) , flash sales (ruelala, crowdsourcing models crowdfunding (kickstarter), peer-to-peer sharing(airbnb) Try different business model patterns that seem unorthodox. Un sustainable development goals (sdgs)/ global goals: universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. Interconnected key to success on one will involve tacking issues more commonly associated with another. Choose a un sustainable development goal that you care about. Research the problems and what is being done about them. Choose a problem you want to tackle and a group/geographic area of the world you want to focus on. Research to uncover the real needs of this population/geographic area.
