BU121 Lecture Notes - Lecture 11: Circular Economy, Kpmg, Industrial Revolution
Document Summary
Providing value through quality products at a reasonable price. Accountability and transparency for profit companies certified by non-profit b lab to meet rigorous standards of social and environmental performance. 1600+ in 42 countries and 120+ industries working toward 1 unifying goal to redefine success in business. Ways to weave sustainability into operations: production design, cradle to cradle design, biomimicry, product stewardship, sustainability through servicing, sustainability of the supply chain. Take make waste model and cradle to grave design: eco efficient, reduce hard or less bad, and 3rs design. 4ps for 3ps and people, planet, and profit: Being green is valuable but not critical: 75% said greenness was an important factor in purchase decision but is a green company last in list of critical brand attributes. Advertising is a helpful source of information: 2/3 agreed that advertising about green products helps them understand product benefits and make informed decisions. Sustainable innovation inspired by nature through biologically inspired engineering.
