BU398 Lecture 12: Class 12
Document Summary
Tech : the conundrum: the conditions that promote new ideas are not the best conditions for implementing the ideas, the challenge: how can orgs design themselves to achieve both innovation & efficiency, the solution: the ambidextrous org. Product/service : the challenge: creating a successful product, the requirements: understanding customer needs, paying attention to marketing, making use of outside tech & advice, & top management support, the solution: specialization, boundary-spanning, & horizontal coordination. Type: facilitated by: tech: ambidextrous org, products & services: horizontal coordination model, strategy & structure: mechanistic org design, culture: org development interventions. Barriers to : excessive focus on cost, failure to perceive benefits, uncertainty avoidance. Lack of coordination & cooperation: fear of loss (power, status, position) I(cid:373)ple(cid:373)e(cid:374)tatio(cid:374) (cid:894)kotter(cid:895) **: est urgency, est a coalition, create vision & strategy, find idea that fits the need, develop plans to overcome resistance, create tea(cid:373)s, foster idea champions.
