BU398 Chapter Notes - Chapter 10: New Product Development, Organizational Structure, Strategic Management
Document Summary
Innovate or perish: the strategic role of change. It as source of organizational change resulted in smaller organizations, decentralized structures, improved horizontal coordination, improved interorganizational relationships, and creation of network structures. Forces associated with advancing technology, international economic integration, maturing of domestic markets, and shift to capitalism in formerly communist regions have brought about globalized economy that affects very business. Significant innovation in canada by entrepreneurs developing ways to address environmental sustainability and making money while doing so eco-capitalists. Addressing complex green issues as destruction of our forests, water conservation, and alternative energy sources. Change rather than stability the norm change is now dramatic and constant. Changes evaluated based on scope (extent to which changes are incremental or radical for org. ) Incremental change: series of continual progressions that maintain the organization"s general equilibrium and often affect only one organizational part. E. g. implementation of sales teams in marketing department.
