CS101 Lecture Notes - Lecture 4: Mass Media, Maker Faire, Super Bowl
Document Summary
90s there was individualized media: the most popular broadcast in canadian history was during the vancouver olymics. We only think about the good or what someone else tells us. There are opinion leaders: audience effects: two step modes, uses and gratifications model: helps you solve problems, think about the world. Not a good model of citizenship^ about you becoming an active interpreter: cultural formation/ analysis model. Creates things and tells you how to be. Three year cycle, they plan it out three years in advance. They develop fashion colours : women would not wear green. the light would make their faces look sickly. Models were paid to wear it, people were paid to teach women how to make green work: two step model: edward garnes, nephew of sigmund freud came up with this, media is a consciousness industry. About controlling, developing, and creating your sub consciousness : cbc uses: neilson ratings (either you"re a neilson viewer.
