EC260 Lecture Notes - Lecture 6: Group Purchasing Organization, Monopolistic Competition, Marginal Revenue

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26 Oct 2016
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Unregulated monopoly free to choose output level and price. Monopoly will not produce in an inelastic range of demand. When mr is positive then demand is elastic. Produce a lower output and higher price. Mr = p (1 + 1 / n)) = mc. This ensures price is set above average cost. Markup = (price cost) / cost. Does not consider how much demand there is. Does not consider price elasticity of product. Looks at average and not marginal cost. P = mc (1 + markup) this would show optimal markup. 3. 0 the multiple product firm and joint products: Decision making if a monopoly has produced multiple products. Change in price or quantity of one product can influence demand of other products. If products are complements, then an increase in one will result in a positive effect on the other product.

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