ENTR200 Lecture Notes - Lecture 13: Lindt & Sprüngli, Market Power, Takers

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Effectual thinkers are means driven: affordable loss: mitigating their downside of risk. Predictive: thinking about expected return or potential value. Effectual: we might not be able to trust predictions therefore should not focus on those but focus on what you have and can control: patchwork/crazy quilts: how we deal and think about outsiders. Predictive: don"t need to work on concreting working about other people in environment. Comparing the thinking: to the extent that we can control the future we don"t need to predict it effectual approach, the extent that we can predict the future we can control it predictive approach. In the first game there were two options and it was clear for you to determine what you were going to pick based on the pattern. You come in with a predetermined goal in mind for what chocolate you want. You can also look in the box and determine what you are more likely to get.

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