ENTR200 Lecture Notes - Lecture 19: Funnel Cake, Netflix

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Partnerships create the venture where the venture does not create the partnerships. Like making a quilt vs. solving the puzzle. Quilts are a combination of both fashion and function (pleasing and meaningful but also useful and valuable) How does forming partnerships work: the entrepreneur will reach out to other people to obtain advice and other inputs on how to proceed with some of the things they could do. In the end the new venture is the result of sufficient conditions as opposed to necessary conditions. If you wait to discover all necessary conditions for success, your venture will probably never come to life. Help you to have solid group in an otherwise extremely uncertain environment. Apple, steve job"s story: showcased the co-creation process because it ended up shaping how itunes would work, helped to answer their leap of faith. Co-creation was showcased as in order to create itunes they needed to get artists on board.

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