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Lecture 4

PS102 - Lecture 4.docx

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Wilfrid Laurier University
Eileen Wood

Continuation of Memory Lecture 4 Levels of Processing • How deeply you attend/encode information • Surface and deep • Deeper = better memory Ex. Reading “the dog ran” the more in-depth the more you remember “type of dog, how fast did he run?” Attention: What can we take away? • Multimodal • Selective • Cost to focus attention • Must select what we want to focus one, once it’s on something else the information is out – you can switch in between • Divided Attention: being in a lecture yet continuously checking cellphone Organization • Schema: comprehend information more, understand it more • A cluster of interrelated concepts that organize and encode general knowledge of people, objects, events, and procedures • Ex. when someone says “females” • Information is stored based on meaning to us as individuals Schemas • Good News - Schemata organization is very difficult - Promotes organization of our memory system • Bad News - May reconstruct information based on prejudices rather than the fact Scrip’s • Similar to schemas, sequence of actions/behaviours/events • Action based • Based on several experiences • Examples: having to navigate driving, won’t get it till after a couple attempts Long Term Memory Components 1. Declarative Memory - Stores facts and information – can verbally say it/knowledge - Has two subsystems 2. Non-Declarative Memory - Consists of motor skills, habits, simple classically conditioned response - How to ride a bike, you don’t declare that you can ride a bike you just do Declarative Memory: Semantic Memory • Memory for general knowledge - Who is Prime Minister? • Contains facts and info • Not personal information • Our mental dictionary or mental encyclopedia - “The hoogle” Semantic Memory: Strategies • Chucking and elaboration Declarative Memory: Episodic Memory • Memories of personal experiences events • “Episodes of our lives” • One component is autobiographical memory (later) - Remembering what and when (time, place) Episodic Versus Semantic Memories • Retrieving episodic memories: - Recollective experience - Feels like you are in the exper
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