SY218 Lecture Notes - Mcgraw-Hill Education, Cardiff University, London Metropolitan University

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Published on 22 Apr 2013
School
WLU
Department
Sociology
Course
SY218
Professor
Carter, C., & Steiner, L. (2004). Critical readings: media and gender. Maidenhead: Open
University Press.
The books main theses were how is gender constructed in the media?, to what extent do
portrayals of gender influence everyday perceptions of ourselves and our actions?, and in what ways
does the media reinforce and sometimes challenge gender inequalities? Then critically analyzes topics
that include: gender identity and television talk shows, historical portrayals of women in advertising,
the sexualization of the popular press, the representation of lesbians on television, the cult of femininity
in women's magazines, images of African American women and Latinos in Hollywood cinema, sexual
violence in popular music, women in popular music, pornography and masculine power, and women's
relationship to the internet. The strength of this source is its in-depth analysis of media's influence on
gender roles such as masculinity and femininity. These are several essays from many highly educated
authors which is edited by Cynthia Carter who is a lecturer in Journalism, Media and Cultural Studies
at Cardiff University, United Kingdom and Linda Steiner who is an associate professor in Journalism
and Media Studies at Rutgers, the State University of New Jersey. Critical readings: media and gender
is ideal for undergraduate courses in media studies, gender studies, journalism, and the sociology of the
media which is reliable due to its' in-depth research.
MacKinnon, K. (2003).Representing men maleness and masculinity in the media. London:
Arnold
Representing men looks at not how mass media reflects masculinity in society but teaches it by
creating or reinforcing its images. The study consists of four distinct related media which are movies,
television, advertising and sports coverage that are mostly on television and in newspapers. The author
Kenneth Mackinnon concludes that ultimately masculinity is no straightforward actualization but
instead are ideals rather then social realities. These ideals form a near impossible creation of
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Document Summary

The strength of this source is its in-depth analysis of media"s influence on gender roles such as masculinity and femininity. Representing men looks at not how mass media reflects masculinity in society but teaches it by creating or reinforcing its images. The study consists of four distinct related media which are movies, television, advertising and sports coverage that are mostly on television and in newspapers. Kenneth mackinnon concludes that ultimately masculinity is no straightforward actualization but instead are ideals rather then social realities. In the end this book aims to alert readers to the processes as well as purpose of such media representations. Kenneth mackinnon is a professor of film studies at london metropolitan university: consalvo, m. , & paasonen, s. (2002). Women & everyday uses of the internet: agency & identity. This book researches the forms of the internet and ways in which women figure as users, content producers, and target audiences.

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