SY218 Lecture Notes - Mcgraw-Hill Education, Cardiff University, London Metropolitan University
Document Summary
The strength of this source is its in-depth analysis of media"s influence on gender roles such as masculinity and femininity. Representing men looks at not how mass media reflects masculinity in society but teaches it by creating or reinforcing its images. The study consists of four distinct related media which are movies, television, advertising and sports coverage that are mostly on television and in newspapers. Kenneth mackinnon concludes that ultimately masculinity is no straightforward actualization but instead are ideals rather then social realities. In the end this book aims to alert readers to the processes as well as purpose of such media representations. Kenneth mackinnon is a professor of film studies at london metropolitan university: consalvo, m. , & paasonen, s. (2002). Women & everyday uses of the internet: agency & identity. This book researches the forms of the internet and ways in which women figure as users, content producers, and target audiences.
