ADMS 2200 Lecture Notes - Lecture 3: Mothers Against Drunk Driving, National Energy Board, Multi-Level Marketing

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Richard Patterson

Document Summary

Lecture 3 (the marketing environment, ethics, & social responsibility) Environmental scanning-collecting external marketing environment information to identify and interpret potential trends. Environmental management-attainment of organizational objectives by predicting and influencing the external environments. Strategic alliance-partnership when companies combine resources to create competitive advantages. Elements of the marketing mix within an environmental framework. Time-based competition-strategy of developing & distributing goods more quickly than competitors. Competition act-comprehensive legislation administered by industry canada and designed to help both consumers and businesses by promoting a healthy competitive environment. Some marketing practices covered by the competition act. Price fixing- sellers collude to set prices higher than they would be in a free market. Bid rigging-sellers collude to set prices with respect to one or more bids/quotations. Price discrimination-seller charges different prices for the same quanity/quality of products to customers who are in competition with each other.