ADMS 2200 Lecture Notes - Lecture 1: E-Commerce, Marketing Myopia, Channel (Communications)

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Kim Snow

Document Summary

Lecture 1 (chapter 1) marketing: the art and science of satisfying customers. What is marketing: production and marketing together create utility (want-satisfying power of a good or service, organization must create utility and customers to survive, activities marketer perform to create customers: Identifying customer needs: designing products to meet those needs, communicating information, making the product available when and where customers want them, pricing merchandise and services, providing service and follow-up. Increase in international trade agreements: growth of electronic business. Interdependence of the (cid:449)orld"s e(cid:272)o(cid:374)o(cid:373)ies: companies seek the most efficient manufacturing sites and most lucrative markets worldwide, companies are tailoring their marketing efforts to the needs and preferences of local markets. Find a need and fill it (start in 1950) it is an important period for marketing especially in canada (reasons: television invented - marketing on tv can reach broad of viewer (reach the all nation) Television related to social media + (cid:271)a(cid:271)y (cid:271)oo(cid:373)er"s ge(cid:374)eratio(cid:374) 1/3.