ADMS 3660 Lecture Notes - Lecture 8: Listerine, Infant Formula, Kantianism

• School: York University
• Department: Administrative Studies
• Course: ADMS 3660
• Professor: Avraham Kleiman

Document Summary

What do you do if you discover you can get (cid:498)free(cid:499) cable television? audience to buy the seller(cid:495)s products. Advertising = specialized form of mass communication between sellers and buyers intended to induce its. ^creating a belief in the buyer that a particular product will fulfill this desire. Uses a combination of factual information and emotional appeals embedded in text, narration, or imagery. Provides information about products and services available to consumers. Inculcates materialistic values and ideas about how we should achieve happiness or fulfillment. Creates artificial desires (e. g. , listerine) and degrades tastes (cid:498)is business bluffing ethical? (cid:499) (cid:494)selling costs(cid:495) add no real value even though costs are absorbed by consumer. (cid:498) most bluffing in business might be regarded simply as game strategy much like bluffing in poker, which does not reflect on the morality of the bluffer. (cid:499) (cid:523)albert carr, 1(cid:891)6(cid:890)(cid:524)