BU121 Study Guide - Statistical Process Control, Scale-Invariant Feature Transform, Absenteeism
Document Summary
Part c: unlabelled ratio formula sheet attached at back of exam do not remove. 10 marks multiple choice 2 each from chapters 8, 9, 11, 12 and 20. 60 marks short answer questions 19 questions, 1-5 marks each. 30 marks problems 3 questions, 10 marks each. Promotion (communication mix: total message sent to consumers about product) is any technique designed to sell a product. Promotional techniques advertising must communicate the uses, feature, and benefits of products. The promotional mix is the portion of marketing concerned with choosing the best combination of advertising, personal selling, sales promotions, and publicity to sell a product. Buyers recognize the need to make a purchase. Marketers must make sure that buyers are aware of their products. Advertising and publicity, which can reach many people quickly, are important. Advertising an personal selling can both be use to educate consumers. Sales representatives can demonstrate product quality and performance in comparison with competitor"s product.
