Lecture 1. Introduction

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corporate social responsibility as applied relationship, and also it s application in the management of an organization. In such a case, calculations as to the efforts and extents needed to change , or add a new law that would suit the organization would be in question. Managers have the obligation to maximise the profits and meet the interest of the stakeholders. Managers have moral obligation to not steal from shareholders but do they have moral obligation to maximise the profits for the shareholders. In some cases, like in cause marketing, then giving away 7% profit is in the interest of the shareholders. Apply criteria or standards of right and wrong y ethics: study, analysis and discussion about morality. Morality: actual standards or views about wrong and right y what do people in the society think is right and wrong,

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