MKTG 2030 Lecture Notes - Lecture 3: Canadian Cancer Society, Marketing Week, Swot Analysis
18 Mar 2014
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Document Summary
Guides the firm short and long term. Develops objectives before an action is taken guided by firm"s code of ethics. The canadian cancer society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. Some organizations also have a vision statement tends to be highly aspirational. Creating a world where no canadian fears cancer : environmental evaluation, set organizational or sbu objectives. What they hope to accomplish not how: specific, measurable, attainable, sustainable, establish the business portfolio. Different product lines, separate budgets and management. Four fundamental growth strategies: market orientation x2. Functional planning: perform a situational analysis, set marketing objectives, develop marketing strategies, develop an implementation plan, evaluate the plan. Identify key facts, factors that have most important implications so what: conduct situational analysis. Review and update analysis conducted in strategic planning.
