MKTG 2030 Lecture Notes - Lecture 5: Harvard Business Review, Footfall, Ananya (Actress)
Document Summary
The us food retailing industry is slowly recovering from the recession and reed supermarkets leads in the. Since 2008, the recession has affected the spending mindset of the us consumer. People now prefer to shop in bulk at costco or refill essentials at dollar stores during the week. This is also reflected in the trend towards buying more private label products over branded products due to lower prices and comparable quality. Due to the increasing number of supermarket chains and a wider range of choice for the consumer, customers may no longer be loyal to a single store. While reed is known for its excellent customer service, the perception of higher prices can act as a deterrent for increasing sales and adding new customers. It can b seen that dollar stores in general manage a much higher gross margin compared to reed.
