MKTG 3100 Lecture Notes - Lecture 2: Convenience Store, Diminishing Returns, Multiple Choice
3 Apr 2017
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Nature, role, importance of market research and who uses it. Differentiating b/w 3 types of research design: descriptive, explanatory, Construct it to reduce bias in data group questions in order to make it easier for people to answer allows us to collect a lot of response in a time effective; To link the objective with the info that will address them. To provide the framework from which analysis and insight can be made possible. To standardize (compare the data after) the way in which the data are collected (enables us to compare data) To provide an interface b/w the client and their valued customers/users/employees etc: the questionnaire is therefore a reflection of the client who"s commissioned the work. Ex: questionnaire on a website; company may solicit to the customer. Foresee is the company doing the survey on behalf of best buy. They make an impression on behalf of best buy if questionnaire is rude, intimidating, grammar/errors.
