NATS 1605 Lecture Notes - Lecture 22: Victim Blaming, Ebola Virus Disease, Socalled
27 Sep 2016
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January 29 lecture - media advocacy & the business of news: what is media advocacy. Media advocacy seeks to in uence the selection of topics by the mass media and shape the debate about these topics (to develop and implement) social and policy initiatives that promote health and well- being . In uencing the sender (content of news media) Putting the spotlight on a speci c issue. Getting this issue onto the public agenda. Getting a healthy public policy dealing with this issue. Not victim blaming, rather focus on the root cause. Go upstream from the problem (health determinants) Deal with the context & root causes. Ex: get a healthy public policy dealing with this issue. Media advocacy: speak the language of the news media. To be bale to in uence the content of the news. Media advocacy involves the strategic use of media (usually the news media) to:
