JOUR 250 Lecture Notes - Lecture 28: The Wall Street Journal
19 Mar 2018
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Document Summary
National newspapers e. g. , usa today, the wall street journal. Display copy, illustrations or photos, headlines, coupons, and other visual components. Classified provide a community marketplace for goods, services, and opportunities. Public notices legal public notices of changes in business & personal relationships public governmental reports, notices by private citizens and organizations financial reports. Preprinted inserts advertiser prints the inserts and delivers them to the newspaper plant for insertion into a specific edition. How advertisers buy newspaper space the media buyer must know the characteristics of a newspaper"s readership: the median age, sex, occupation, income, educational level, and buying habits. The national rate averages 75% higher and can be as much as 254% higher. Many national advertisers reject this rate and take their business elsewhere. Newspapers that offer volume discounts have an open rate and contract rates. Bulk discounts offer advertisers decreasing rates as they use more inches.
