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Digital Technologies: Strategy and Use

Exam Study Guides for ISYS1021

Covers all exam topics.

ISYS1021 Lecture Notes - Lecture 17: Google Search, Buzzword, Organic Search
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Google: New Marketing: Google as a Beekeeper—people are bees and the honey is the data  We are the product Google’s Success How does it make all its money?  Advertising o New digital advertising ...

Information Systems
ISYS1021
George Wyner
ISYS1021 Lecture Notes - Lecture 16: Lyft, Network Effect, Value Chain
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Data Assets  Ratings o Gives feedback to driver o Helps them determine what to fix or who to fire o Can use rating to determine whether or not to trust them  Algorithms o Which...

Information Systems
ISYS1021
George Wyner
ISYS1021 Lecture Notes - Lecture 11: Human Resources, Salesforce.Com, Enterprise Software
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Operating Systems: • Allows many programs to share one computer (multi-tasking) • Provides services to software applications o Such as: access to memory, hard drive, network, and devices like printers,...

Information Systems
ISYS1021
George Wyner
ISYS1021 Lecture Notes - Lecture 15: Server Room, Scalability, Salesforce.Com
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Data as a Strategic Resource : (Cloud Notes Continued) Information systems add value by transforming data into information Database: o single table or a collection of related tables with large amounts of information Databa...

Information Systems
ISYS1021
George Wyner
ISYS1021 Lecture Notes - Lecture 10: Cash Conversion Cycle, Personalization, Vertical Integration
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Amazon Strategy Case Study : Lower cost structure leads to Lower Price leads to Customer experience leads to High traffic leads to More sellers lead to More selection which leads to Lots of growth Three Pillars Drive Growt...

Information Systems
ISYS1021
George Wyner
ISYS1021 Lecture Notes - Lecture 14: Network Effect, Smart Tv, Switching Barriers

find more resources at oneclass.com Strategy: -A business uses its resources to carry out activities which deliver a product or a service to a customer -industry manufacturing customer Two ways to beat c...

Information Systems
ISYS1021
George Wyner

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