MKTG 345 Lecture Notes - Lecture 10: Alternate Reality Game, Social Media Marketing, Interactive Fiction
Document Summary
Class notes social media marketing make up day. Alternate relatiy game (arg): cores media genre of interactive fiction using multiple delivery and communications media, including tv, radio, newpapers, internet email. Sms since args involve 2 or more dif media they are also know as transmedia social games. Puppet master: authors architects and manager of the story and its scenarios and puzzles. Curtain: invisible line separating the players from the puppet masters. Rabbit hole: clue or site that initiates the game. Collective detective: term that captures the notion of collaboration among a team of geographically dispersed players who work together to flesh out the story. Lurkers and rubberneckers: lurker follow the game but do not actively participate, rubberneckers participates in forums but do not actively play. Steganography: tactic of hiding messages within another medium so that the message is undetectable for those who do not know what to look for in it.
