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Class Notes for MKTG 345 at College of Charleston (COFC)

MKTG 345 Lecture Notes - Lecture 13: Social Media Marketing, Content Analysis

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28 Oct 2016
7
Role of social media in research qualitative social media research quantitative social media research research errors and biases. Marketers rely on sev
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MKTG 345 Lecture Notes - Lecture 9: Social Media Marketing, Platform Game, Game Design

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12 Oct 2016
6
Defined as a multiplayer competitive, goal-oriented activity with defined rules of engagement and online connectivity among a community of players. Mos
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MKTG 345 Lecture Notes - Lecture 11: Yelp, Barcode, Micropayment

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14 Oct 2016
3
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MKTG 345 Lecture Notes - Lecture 10: Alternate Reality Game, Social Media Marketing, Interactive Fiction

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12 Oct 2016
5
Class notes social media marketing make up day. Alternate relatiy game (arg): cores media genre of interactive fiction using multiple delivery and comm
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MKTG 345 Lecture Notes - Lecture 6: Social Proof, Social Currency, Active Minds

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12 Sep 2016
1
Opinion leader: a person who is frequently able to influence others" attitudes or behaviors. If you need to reach 2 million people then you just need t
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MKTG 345 Lecture Notes - Lecture 5: Social Media Marketing, Web 2.0, Smallworld

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9 Sep 2016
0
Online communities: groups of people who come together for a specific purpose, who are guided by community policies, and who are supported by internet
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MKTG 345 Lecture Notes - Lecture 2: User-Generated Content, Social Media Marketing, Google Scholar

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29 Aug 2016
2
Cloud computing: the general term for anything that involves delivering hosted services online ex google scholar, google translate. Crowd sourcing: col
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MKTG 345 Lecture Notes - Lecture 15: Opportunity Cost, Smart Criteria, Social Media Marketing

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2 Nov 2016
1
Social media is similar to online advertisng especially in terms of the measuring metrics. Reach - the number of people exposed to the message. Frequen
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MKTG 345 Lecture Notes - Lecture 8: Earned Media, Activity Stream, User-Generated Content

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23 Sep 2016
5
What are the characteristics of social networking sites typically vary in terms of 3 important dimensions: audience and degree of specialization. 2. th
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MKTG 345 Lecture Notes - Lecture 1: Social Media Marketing, How I Met Your Mother, Alternate Reality Game

OC10673262 Page
27 Aug 2016
3
Horizontal revolution: today information flows across people, not just from big companies to people. Social media: the online means of communication, c
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MKTG 345 Lecture Notes - Lecture 9: Poblano, Mattress, Social Bookmarking

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29 Sep 2016
1
Off-site optimization off-site indicators include the number of links to a website from other sites, the credibility of those sites, the type of site p
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MKTG 345 Lecture 7: Class notes Social Media sept 21

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21 Sep 2016
6
Digital you: the social profile your profile is the foundation of your participation in social communities. It basically your digital self skins: ( or
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