Class Notes for Marketing at College of Charleston (COFC)



MKTG 345 Lecture Notes - Lecture 13: Social Media Marketing, Content Analysis

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28 Oct 2016
7
Role of social media in research qualitative social media research quantitative social media research research errors and biases. Marketers rely on sev
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MKTG 345 Lecture Notes - Lecture 9: Social Media Marketing, Platform Game, Game Design

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12 Oct 2016
6
Defined as a multiplayer competitive, goal-oriented activity with defined rules of engagement and online connectivity among a community of players. Mos
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MKTG 345 Lecture Notes - Lecture 6: Social Proof, Social Currency, Active Minds

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12 Sep 2016
1
Opinion leader: a person who is frequently able to influence others" attitudes or behaviors. If you need to reach 2 million people then you just need t
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MKTG 345 Lecture Notes - Lecture 2: User-Generated Content, Social Media Marketing, Google Scholar

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29 Aug 2016
2
Cloud computing: the general term for anything that involves delivering hosted services online ex google scholar, google translate. Crowd sourcing: col
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MKTG 425 Lecture Notes - Lecture 1: Customer Relationship Management, Swot Analysis, Direct Marketing

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1 Feb 2017
0
Case analysis = finding a solution for problems found not summary. Read marketing analysis toolkit (1) and 4th article (pricing and profitability) by n
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MKTG 330 Lecture Notes - Lecture 7: Consumer Electronics Show, Out-Of-Home Advertising, Digital Library

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28 Nov 2016
2
Billboards can be digital, they can change. Can be moving ( on train, on trolley) If laid end to end the nation"s billboards would stretch 16000 miles.
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MKTG 345 Lecture Notes - Lecture 16: Social Media Marketing, Sina Weibo, Linkedin

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2 Nov 2016
1
Do you allow mixed-language content on your youtube channel and. How do you evaluate and prioritize these platforms (facebook, Products designed to sup
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MKTG 345 Lecture Notes - Lecture 15: Opportunity Cost, Smart Criteria, Social Media Marketing

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2 Nov 2016
1
Social media is similar to online advertisng especially in terms of the measuring metrics. Reach - the number of people exposed to the message. Frequen
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MKTG 330 Lecture Notes - Lecture 6: Brainstorming, Puffery, T-Shirt

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31 Oct 2016
4
Walmart = largest public company by annual revenue. Copy writer: writes headlines and blurb under headlines. Art director: visual images, graphics, anm
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MKTG 345 Lecture Notes - Lecture 14: Social Media Marketing, Sentiment Analysis, Media Monitoring

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28 Oct 2016
5
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MKTG 320 Lecture Notes - Lecture 12: Qualtrics, Statistical Significance, Statistical Hypothesis Testing

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27 Oct 2016
3
Things to know: validation, editing, intelligent entry, coding, open end, one way frequency tables, cross tabulations, graphic presentations, descripti
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MKTG 345 Lecture Notes - Lecture 12: Social Media Marketing, Herding, Bounded Rationality

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21 Oct 2016
5
Ratings: scores that people acting in the role of critics assign to something as an indicator. Reviews: assessments with detailed comments about the ob
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