BCA 210 Lecture Notes - Lecture 14: Digital Video, Time Shifting, Nielsen Holdings Plc
16 Mar 2017
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Document Summary
Ratings give advertisers information about the audience their reaching = what they get for their money. Since the late 1950"s, the nielsen company has dominated the ratings business. Rating: the percentage of the total number of households with television sets. If there are 95 mil homes with tv sets, the rating shows the percentage of those sets that were turned to a specific program. Share: (share-of-audience) this compares the audience for one show with an audience for another. The most concentrated ratings period for local stations are sweeps months -- february, Ratings are also taken in july, but the numbers are not considered accurate. Sweeps provide an estimate of the local tv audience and advertisers use the information when they decide where to place commercials. Sweeps months are the times when networks and local stations showcase their best programs. Season finales, made-for-tv-movies, special one-hour specials, ect. Can include age, occupation, income, race, ect.
