COMM 122 Lecture 11: October 20th
16 Mar 2016
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Document Summary
The fundamental bottom line data of commercial media; what programs and networks use to decide the fate of shows. Determine how much networks and stations can charge and how much advertisers will pay. Whatever networks and advertisers will negotiate ---> based on ratings. Who are they? (demographics - age & sex) Counting the audience is the most important task of commercial media. Tv and radio rely on nielsen and arbitron for tv viewing. Develop new ways to measure viewing across multiple platforms (dvr, on demand, on-line, mobile, game consoles, etc. ) and set-top box data. Major networks want to track growing viewership online, a measurement not included. Ratings are the feedback of the people back to the media; democratic. More of what people like and less of what they don"t like. Weight by 1. 25 (8 x 1. 25 = 10 10) :) Weight by 10 (1 x 10 = 10) :( Easer to count, have groups of family members.
