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Class Notes for MKT 304 at Central Michigan University (CMU)

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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 8: Puffery, Planned Obsolescence, Atorvastatin

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24 Apr 2019
0
Deceptive practices: deceptive promotion/greenwashing, deceptive packaging: exaggerating packaging contents through design, misleading labeling. Lipito
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 8: Online Advertising, Digital Marketing, Telemarketing

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9 Apr 2019
0
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 5: Price Adjustment Strategies and Major Pricing Strategies

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21 Feb 2019
0
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 4: Brandingg

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19 Feb 2019
0
National brands are created and owned by the manufacturer of the product: these are also known as manufacturer brands", for example samsung. Private ba
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 2: Buyer Decision Making Process

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3 Feb 2019
0
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 1: Segmentation and Targeting

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3 Feb 2019
0
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 6: Kroger, Direct Marketing

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9 Apr 2019
0
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 7: Market Intelligence, Marketing Intelligence, Customer Satisfaction

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9 Apr 2019
0
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 7: Overselling, Reverse Logistics, Upcycling

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24 Apr 2019
0
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 6: New Product Pricing and Product Mix Pricing

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21 Feb 2019
0
When pricing new products, companies often choose: market skimming pricing, market penetration pricing. Setting a price can depend on whether the produ
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 3: New Product Development, Laundry Detergent, Toothpaste

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12 Feb 2019
0
Product: anything that can be offered to a market that may satisfy a want or need. Includes tangible objects, events, persons, places, organizations, i
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